Mighty Capital’s thesis is that one of the best product wins — much more so in a downturn • TechCrunch


    ‘No quantity of salespeople or engineers can prevent in the long term in case your clients don’t love your product’

    When founders are shedding workers and chopping prices to face the downturn, it could look like odd timing to inform startups to take their product as critically as ever. In a recession, do customers actually care about product expertise? Sure, says Mighty Capital, whose portfolio consists of corporations similar to Airbnb and Amplitude.

    The San Francisco-based VC agency has a core thesis: The most effective product wins. And adjusted macro situations don’t invalidate it. Quite the opposite, Mighty Capital’s founding managing accomplice, SC Moatti, advised TechCrunch that it’s “maybe extra related now than ever.”

    SC Moatti is a former Fb govt with a ardour for all issues product. Along with her function at Mighty Capital, she can be the founder and CEO of Merchandise That Rely, an enormous community of product managers that touts the advantages of product-led progress.

    Product-led progress makes all of the sense in a downturn: If it’s the product itself that does the heavy lifting, it means probably spending loads much less on gross sales and advertising. This makes it extra probably for profitable product-led corporations to each develop quick and be worthwhile, one thing that traders presently love to listen to.

    There’s a catch, although: You possibly can’t be product-led and not using a nice product. Nevertheless, entrepreneurs are understandably nervous about making the kind of funding that this is able to require when their burn charge already retains them up at evening.

    To know how SC Moatti thinks in regards to the product-versus-spending conundrum, we requested her a collection of questions that founders may need if they’re desirous about taking the product-led leap. Her solutions observe under, edited for size and readability.


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